Author name: jvidal

Your customers will form perceptions about your brand through archetypes, regardless of your active management. People tend to personify everything […]

Brands today work with six to ten influencers at once – that’s 36% of them doing just that. Your brand’s

Branded environments play a vital role in today’s retail world. More than half of consumers want to feel more confident

The power of word of mouth marketing strategy drives $6 trillion in annual global spending and accounts for 13% of

Modern B2B buyers complete 57% of their buying process before their first meeting with a representative. This statistic tells us

Small businesses can save money substantially with digital signage solutions in their advertising campaigns. The Small Business Association reports that

High-definition TV advertising remains a powerful tool that many marketers overlook for brand visibility. The digital revolution has not diminished

Out-of-home advertising’s future reaches remarkable milestones. OOH has surpassed $9 billion in the United States for the first time in

Effective marketing strategies have become rare as today’s digital world faces saturation. Research shows that 64% of consumers choose to

Most businesses chase expensive marketing strategies, but we found something remarkable: trivia generates participation levels that substantially exceed traditional advertising